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Headless commerce that cut load time in half
Rebuilt a slow commerce stack on the edge and ran a CRO program that lifted conversion across the funnel.
−57%Page load time
+34%Mobile conversion
+21%AOV after CRO
The challenge
A heavy legacy platform was bleeding mobile revenue with 4s+ loads and a clunky checkout.
The approach
Headless commerce on Cloudflare, a componentised design system, and iterative CRO on the highest-traffic paths.
The move
Loads halved, mobile conversion jumped a third, and average order value climbed with a cleaner checkout.