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A launch campaign that sold out in nine days
Built the go-to-market story and a launch campaign that turned a hardware drop into a movement.
9 daysTo sell out
2.4MOrganic impressions
6.1×Launch ROAS
The challenge
A great product with no audience and a hard launch date nine weeks out.
The approach
A sharp brand story, a content engine, and a coordinated paid + creator push timed to the drop.
The move
The first production run sold out in nine days on a six-times return.